Build a profitable, scalable business through sharp positioning and disciplined execution.

I help companies turn underperforming divisions and brands into profitable growth engines through stronger positioning, better pricing, and disciplined P&L management.

20+ years of international commercial experience building design-led B2B brands in the US and Europe.

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Where I create impact

I work with founders and leadership teams who want to grow their business profitably without losing control of margins or brand positioning.

Growth & Sales

  • International go-to-market strategy
  • Building and managing sales networks (direct + agents)
  • Account management structure and cadence
  • Entering new markets (US, Canada, Europe, AU/NZ)
  • Pipeline clarity and realistic forecasting

Brand & Positioning

  • Brand positioning that supports premium pricing
  • Storytelling that resonates with the right clients
  • Launches, events and partnerships that build authority
  • Turning the company into a visible, trusted leader
  • Aligning marketing and sales messages

Profitability & Structure

  • P&L leadership and margin expansion
  • Cleaning up unprofitable product lines or segments
  • Aligning pricing with value and cost structure
  • Structuring teams for performance and accountability
  • Translating strategy into operating reality

Not theory. Actual companies.

Before starting Neural Circus, I spent more than a decade in the US and Europe building and scaling design-focused B2B brands.

  • Grew a flooring division from about $3M to $12M in revenue while increasing net profit margins from roughly 5% to around 20%.
  • Built a new brand in North America from zero to about $6M in revenue with mid-teen net margins by positioning it as a design authority.
  • Led international sales networks across the US, Canada, Europe and Australia / New Zealand.
  • Was the public face of brands through speaking, media and collaborations, including a runway launch and a collaboration with a major museum.

My solutions are practical, proven, and focused on what actually matters: your bottom line.

How a typical engagement works

Each project is different, but the structure is simple.

1

Diagnostic and ambition setting

We map where the business stands today, what is working, what is blocked and what a realistic growth target looks like.

2

Growth and profitability plan

I design a focused plan that covers positioning, offer architecture, pricing, markets, sales structure and margin targets.

3

Hands-on support and iteration

Depending on the agreement, I work alongside your team to implement the plan, refine it as results come in and build internal capabilities.

Tailored to your business

Business consulting is scoped and priced per project based on your specific needs and goals.

€250

per hour

Project scope defined together

Invoiced monthly based on agreed scope

Direct access to senior expertise

If you are interested in business consulting, the best first step is a meeting to discuss your situation and goals.

Ready to build a more profitable business?

Meetings take place at your company in Flanders or in Bruges.

Book a meeting